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STRENGTHS

  • Iconic fashion Brand

  • Instantly recognizable

  • Focused branding created strong brand retention & brand recall

  • Global presence

  • Reinvented itself from a mere manufacturer to lifestyle brand

  • Engagement with the community

OPPORTUNITIES

  • Develop emerging markets

  • Expansion in product line

  • Increasing demand of premium products

WEAKNESSES

  • Premium price range

  • Limited product line

  • Heavily rely on Asian Market

THREATS

  • Competition from the other key industry players

  • Changing customer lifestyle

  • Threats from imitation/fake products

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